BANKING
By Natalie Bartholomew | Photo by Danielle Keller
Banking with Heart: Helping Customers Thrive Through Life’s Milestones
When people think about banking, they often think of numbers, statements and signatures on dotted lines. But for us at First Community Bank, it’s always been about something more — relationships, moments and the people behind every account. That’s what “where community comes first” means to us.
In Northwest Arkansas, we’re lucky to serve a vibrant and growing community of families, business owners, students and retirees. Each of them brings a story, goal or dream through our doors — and our job is to help them get there.
Teaching Tomorrow’s Savers
Some of my favorite days are when we get to spend time in our local schools teaching financial literacy. Watching a second grader beam with pride after making their very first deposit is such a good reminder of why we do what we do. At that age, it’s not just about money — it’s about confidence, curiosity and learning the basics in a way that’s approachable and fun.
Guiding Firsts with Patience and Care
Whether it’s opening a first checking account or applying for a home loan, we know those early financial steps can feel a little intimidating. That’s why our team takes the time to really listen, explain and empower. It’s not unusual for us to cheer right alongside someone when they get approved for their first mortgage or finally pay off a loan they’ve been working toward. Their success feels like our success too.
Walking Through Life Together
Our customers invite us into some of the biggest chapters of their lives — starting a family, opening a small business, navigating a loss or planning for retirement. We don’t take that lightly. Banking may be our profession, but people are our purpose. Whether we’re helping a couple save for their child’s education or guiding someone through setting up a retirement plan, we approach every conversation with care and intention.
It’s Personal Because It Matters
We like to say that we’re more than a bank — we’re neighbors. That means showing up to community events, supporting local nonprofits and truly knowing the people we serve. It also means being a place where you’re greeted by name, not by number. And yes, sometimes it means a handwritten note or a quick check-in call, just because.
At First Community Bank, we lead with heart because it’s who we are and how we put community first in everything that we do. We’re proud to be part of your milestones, your challenges and your celebrations — and we look forward to walking with you through all the chapters still to come.
Natalie Bartholomew is the community president of First Community Bank in Northwest Arkansas. With more than 24 years of banking experience, she specializes in market development, strategic planning and lending. Natalie has a passion for philanthropy and is on several boards and committees serving Northwest Arkansas. She is also the creator of The Girl Banker platform, which includes a website, merchandise, podcast and social media, to advocate and empower women in banking.