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By Nancy Peevy | Photos by Chadwick Turner

Downtown Vibe and a Luxury Art Experience

Five West Mountain condo offers an art gallery and spectacular views from each of its four floors

Just off the square in downtown Fayetteville, the iconic Five West Mountain building rises seven stories, framing the east side of the Fayetteville Town Center Plaza. The top four floors of the building house the Five West Mountain Luxury Condo, with the bottom floors leased commercially.


Built in 2010, original owners Ed and Karla Bradberry commissioned Amirmoez Foster Hailey Johnson Architects (AFHJ Architects) to take a 30-by-60-foot plot of land in the open corner of the Town Center Plaza, adjacent to the Fayetteville Town Center, and connect it to the One West Mountain building, creating a “contemporary/traditional” residence on the top floors that complemented the facades of neighboring buildings.

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The Bradberrys were moving homes to be closer to their children after living for a long time in New York. “Their goal was to have a place in the heart of Fayetteville and create an urban living environment where they could entertain and feel a part of the vibrant downtown,” said Laleh Amirmoez, the project’s principal architect.


The Bradberrys owned all the properties around Town Center, including the Town Center site, which they leased to the city.


Amirmoez and her team tackled the challenging design by thinking outside the box. “The projections outside the building’s property lines created opportunities for extending living spaces and creating playful, three-dimensional expressions on what would have otherwise been a flat, boxed façade,” Amirmoez said. “This was possible because the owner had reserved the air rights over the plaza when he leased it to the city.” The result was nine separate balconies throughout the condo.

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On the exterior, the team combined brick, stucco and metal panels and incorporated wide windows made of high-performance glass and aluminum casings.


Inside the residence, large windows and the balconies provide natural light and stunning 360-degree views of downtown Fayetteville, the Boston Mountains and the surrounding area.


Amirmoez used dark stained cherry wood from the family’s Washington County farm throughout the condo to reflect the formal traditional feel. Stainless steel throughout lends a contemporary touch. The result is a modern look with traditional touches.


In 2010, the Fayetteville Chamber of Commerce awarded the project and its architects the Downtown Living Award, honoring “a project which creates urban density and infill while supporting the concept of mixed-used development.”


In November 2020, Jason Daugherty, president and CEO of 1st Employment, bought the 4,500-square-foot condo from the Bradberrys’ son and now rents it as a luxury experience on VRBO, with a two-night minimum.

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The two bedroom, three-and-a-half bath residence features high ceilings, expansive views, a spiral staircase and blown glass chandeliers by Pine Bluff artist James Hayes. The master bedroom boasts a king-sized bed that faces floor-to-ceiling windows with a panoramic view and access to two of the balconies. Adjacent is an oversized bath with a steam shower. A glass elevator that opens onto each of the condo’s four floors provides access to a private garage below the building.


Staying in the condo is a unique experience, but Daugherty has enhanced the experience even further with a one-of-a-kind art gallery featuring local artist Clint Brannon. (See page 58 in the full issue for more about Brannon and his art.)


Several years ago, Daugherty was introduced to Brannon’s art by their mutual friend, Brock Gearhart. Impressed by Brannon’s talent, Daugherty contacted him and began his own collection of Brannon’s art.


When Daugherty bought Five West Mountain and began to work on the décor with Brandy Estes of Haven Design, they agreed it would be a great place to showcase Brannon’s black-and-white animal art. Currently, all Brannon’s paintings are on display throughout the condo, along with the name of the piece and the cost for the original or prints.


Brannon’s framed paintings include razorbacks, a turkey, a zebra, a bull and a lion — all of which grace the living area. Guests can find a wolf, an elk, a horse and a bear in the upstairs stairwell. Scattered throughout the condo are a kingfisher, crane, ducks, a cardinal and a line of birds on a wire.


“Jason owns every image that I’ve ever painted,” Brannon said. “He has them framed in the art studio. I’m super blessed to have him as an art collector and to allow me to use his place as my private art studio.”

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In November 2021, Daugherty held an invitation-only art show at the condo to exhibit Brannon’s art. Blakeman’s Fine Jewelry was also on hand to showcase their jewelry. More than 200 people attended, coming from Arkansas, Texas and Oklahoma.


“It was a huge success,” Brannon said. “We sold all the originals.”


Daugherty wants the art show to be an annual event. In addition, the pair plan several private art gatherings of 10 to 15 people throughout the year.


The condo has been rented for multiple football games in the fall, the Garth Brooks concert and for a photo shoot on the top floor, Daugherty said. He also expects it will be in demand for Christmas parties.


“The goal was to have a unique place to stay on the downtown square in Fayetteville and be able to show the art,” Daugherty said. “The art creates a whole experience. It’s not just a VRBO where you go hang out on the weekend. It’s the whole vibe of downtown Fayetteville, and to be able to come in and see the art and have an opportunity to purchase it, it’s a whole experience.”


Visit and


Contractor: Crossland Construction Company, Inc.

Architect: AFHJ Architects

Designer/Interior Decorator: Brandy Estes with Haven of Fayetteville

Alarm: Triple-S Alarm

Carpentry: Glaser Custom Homes & Woodworking, Inc.

Concrete: American Concrete Concepts

Décor/Furnishings: Lacuna Modern Furniture, Southern Loft, Howse

Doors: Overhead Door Company of Springdale; Wesche Company

Electrical: Blair Electric

Flooring: Abbey Carpet & Floor; Dramis Hardwood Floors

Glass: Abram’s Glass Inc.; Quality Glass & Mirror, Inc.

Granite/Marble/Tile: Corders Creative Granite & Marble

Lighting: Art on the Square; James Hayes Art Glass Co.

Masonry: John McBride Construction Company

Millwork: Estes Wood Designs Inc.

Painting: Quality Pro Painting; Geels Paint and Wall Coverings

Plumbing: Fayetteville Mechanical Contractors

Security Systems: JE Systems, Inc.; Triple S Alarm

Additional Vendors: Elevator by Otis Elevator Company; Structural Steel by Preferred Systems, Inc.